Leader of the Brand

Although the exact origins of the phrase “to a T” are unknown, and the fact that “T-shirt” is clearly at least 300 years too late, has no connection with the phrase and can’t be taken as a serious contender, our company’s Catch Your Limit T-shirt fits mom to a T.

TIP: If you read the opening sentence out loud, catch your breath before going any further. We don’t want to lose any readers or followers over this one long winded sentence.

My mom is right there at the top of my list of leaders who guided and helped me grow as a leader.

My dad and sister also share top billing in this regard!

What this means is that I won the Leadership Lottery when the stork decided to drop me off where it did.

I landed in the perfect place, with role models who had the courage to keep me, and the determination teach me the ways to of a true leader.

So, if other brands can have icons, celebrity endorsers, spokespersons, etc., I choose mom for Catch Your Limit. I say, when the shirt fits … wear it!

Unlike Betty Crocker, mom is for real.

Unlike a clown we all know, mom has been around and lasted longer than Ronald McDonald.

Unlike Tony the Tiger, mom’s actions speak louder than words. She didn’t just roar a sugarcoated, ‘They’re g-r-r-r-e-a-t!’  … she did whatever it took to lead people, teams and organizations to become g-r-r-r-e-a-t!.

When it comes to leadership, she still serves as the inspiration, the conscience and the guiding light for me and others who have been fortunate enough to have crossed paths with her.

When it comes to catching your limit, mom is the leader of the brand.